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Image Building Plan: Identification, Monitoring and Media Analysis

Format: 5 Days Public Relations & Media Course

Date & Venue:         30th July - 3rd August 2023              (Grand Hyatt Istanbul, Turkey)



  • Analyze The Current Media Environment

  • Brand, Identity and Image, The Basis of Reputatio

  • A Proposed Model for The Structure of a Media Monitoring Center

  • Classifying the Audience According to Recent Applied Trends: Important - Special - Mediator - Public.

  • The Concept of Image Analysis and The Concept of Media Content

  • Putting It All Together – Effective Delivery in Your Organisation


One can set measurable goals and establish a strategy for lobbying, volunteering development, and achieving results for the organization through a clear mission. Everyone who be part of the organisation must be clear about the central operation idea, which is the organization's mission in order to make an organization successful.

We look at what brands and image are, why organisations need one, what value they bring and how to build and manage it them. Our course include lots of real-life examples to inspire participants to create their own brand.

Course Objectives:

  • Recognize the concept of monitoring and its importance, and support the decision maker.

  • Develop support for the brand from a wide cross section of stakeholders including executives, employees, customers, influencers and the media

  • Training on monitoring steps, analysing content, and extracting indicators and results.

  • Training to know the psychological characteristics and intellectual connotations in media messages.

  • Reviewing the latest theories and sciences in methods of monitoring and analysis.

  • Identifying the most important successful models in monitoring and analysing media content.

Who Should Attend:

Those who working as a press officer, or be managing a specific campaign, or have oversight of the organisation's communications. The public sector, voluntary sector, corporate sector and private sector.


Call / WhatsApp us for further information and registration of this program.

Mr Hussein (Arabic): +6011 60936445 (Arabic)

Mr Sunny (English): +60 12 6243921



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