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Measurement and Image Identification, Monitoring and Media Analysis

Format: 5 Days Public Relations & Media Course

Date & Venue:        31 Oct - 4 Nov 2022              (Dubai, Shangri-La Dubai Hotel)



  • Monitoring Elements, Types and Areas of Monitoring

  • A Proposed Model for The Structure of a Media Monitoring Center

  • Classifying the Audience According to Recent Applied Trends: Important - Special - Mediator - Public.

  • The Concept of Analysis and The Concept of Content


Everyone who be part of the organisation must be clear about the central operation idea, which is the organization's mission in order to make an organization successful. If the mission is clear, one can set measurable goals and establish a strategy for lobbying, volunteering development, and achieving results for the organization.



  • Recognize the concept of monitoring and its importance, and support the decision maker.

  • The importance of the media image and its optimal composition

  • Training on monitoring steps, analysing content, and extracting indicators and results.

  • Training to know the psychological characteristics and intellectual connotations in media messages.

  • Reviewing the latest theories and sciences in methods of monitoring and analysis.

  • Identifying the most important successful models in monitoring and analysing media content


Who Should Attend:

Anyone who has responsibility for organisation internal and external media communication. And for those who working as a press officer, or be managing a specific campaign, or have oversight of the organisation's communications. The public sector, voluntary sector, corporate sector and private sector.

Call / WhatsApp us for further information and registration of this program.

Mr Hussein (Arabic): +6011-60724931 (Arabic, WhatsApp Only)

Mr Sunny (English): +60 12 6243921



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