TSY International Course #27: Strategic Marketing Planning For Government Services


TSY International Course #27: Strategic Marketing Planning For Government Services
Ready to GO!

The government’s role and its classical paradigm of slow movement is changing. This fast paced change requires a specialized look at the meaning of strategy management in this key sector. Compared to private sector organizations, the public sector has a tremendously complex network of stakeholders, partners and customers with varying expectations. Beyond that, each public sector entity needs to understand its role in achieving higher purpose goals that meet the competitive ambition of the jurisdiction in which it operates.

A marketing plan clarifies the key marketing elements of a business and maps out directions, objectives, and activities for the business and its employees. This course tackles several aspects of a marketing and promotion plan such as the evaluation of marketing opportunities, researching, analyzing and identifying target markets and developing a strategic position for the company in order to implement the strategy.


Date: 8th to 12th December 2019

Venue: Lazzoni Hotel, Istanbul, Turkey


Course Objectives:

  • Describe the government structure and the need for competitiveness to achieve national prosperity and growth

  • Translate stakeholder ambition and needs into a strategic plan to achieve an entity’s mandate

  • Employ the public policy development process effectively to achieve the strategic plan

  • Utilize a practical performance management system to develop and sustain a performance culture

  • Apply a logical step-by-step process to produce a sound marketing plan

  • Develop the components of the strategic marketing plan

  • Identify and implement the different marketing warfare strategies (offensive, defensive and flanking)


Who Should Attend:

All managers and professionals who are involved in influencing, formulating or supporting the planning and strategy of their government or semi government entity, department or corporation. The course is also beneficial to those who are responsible for improving the performance of the organization, including sector and department managers, strategy management professionals.


Training Methodology:

This is a highly interactive training program, participants are gaining learning points through experiential activities.


Feel free to contact TSY International by Call / WhatsApp to Sunny +6017-4036965 (English) and +6018-4671989 (Arabic) or email to marketing@tsy.my.

Cheers.


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