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TSY International Course #29: Environmental Analysis And Relationship To Strategic Marketing

TSY International Course #29: Environmental Analysis And Relationship To Strategic Marketing
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The course covers everything from preparation and implementation of the marketing plan to measuring and evaluating the results of the organizational marketing efforts.

A environmental analysis or marketing plan clarifies the key marketing elements of a business and maps out directions, objectives, and activities for the business and its employees. This course tackles several aspects of a company's marketing and promotion plan such as the marketing mix (the 4Ps), the evaluation of marketing opportunities, researching, analyzing and identifying target markets and developing a strategic position for the company in order to implement the strategy.

Date: 9th - 13th March 2020

Venue: London, United Kingdom

Course Objectives:

  • Devise a marketing plan that builds on marketing audit findings

  • Use marketing audit findings to identify effective strategies and tactics

  • Utilize a practical performance management system to develop and sustain a performance culture

  • Apply a logical step-by-step process to produce a sound marketing plan

  • Develop the components of the strategic marketing plan

  • Identify and implement the different marketing warfare strategies (offensive, defensive and flanking)

Who Should Attend:

General managers, marketing managers, product and sales managers will find excellent value in attending. Market researchers, planning managers, and other practicing managers associated with the development of marketing plans, will also significantly benefit from the course.

Training Methodology:

This is a highly interactive training program, participants are gaining learning points through experiential activities.

Feel free to contact TSY International by Call / WhatsApp to Sunny +6017-4036965 (English) and +6018-4671989 (Arabic) or email to


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