Introduction:

Public Relations and Corporate Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global.

• The tools and techniques required to manage reputation in a complex media environment

• How to manage knowledge within the business for media effectiveness

• How to shape external perceptions of your organisation by first-class corporate internal communications

• How to develop a strategic approach and a clear plan of action

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Course Objectives:

• Set Corporate Affairs in its strategic anticipatory and effective context

• Examine the development of Corporate Affairs tools

• Understand how to develop and coordinate strategy, plans and tactics

• Develop an understanding of stakeholder programmes for regular, focused communication activities

• Evaluate the use of research

• Identify the journey from where they are to where they want to be

• Measure attitudes and behaviours to prove the benefits for your organisation

• Develop programmes for regular and effective relationship building

• Manage reputation locally, nationally and globally

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Language:

The course will be conduct in English and Arabic.

لغة البرنامج: العربية + الانجليزية

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Who Should Attend:

• Public Relations professionals

• Other key personnel in the organisation who work involves contact and interaction with internal / external public

• Also beneficial to personnel professionals who wish to learn how to use communication more effectively –possibly in the areas of personnel, marketing, sales, training and administration

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Course Methodology:

This is a highly interactive training program, participants are gaining learning points through experiential activities.

 

Call / WhatsApp us for further information and registration of this program.

Mr Hussein (Arabic): +6011-607 24931

Mr Sunny (English): +6012 62 43921

 

Email: marketing@tsy.my