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Strategic Media Planning:

Achieving Corporate Objectives Through Media

Format: 5 Days Public Relations & Media Course

Date & Venue:         6th - 10th May 2024              (Dubai, United Arab Emirates)

 

Highlights:

  • Media Trends Analysis

  • Auditing Your Communications

  • Developing a Media Strategy

  • Planning Your Media Mix

  • Media Measurement and Action Planning

Introduction:

This training course on strategic media planning looks at the process required to deliver your organisation’s messages to the right target audience in an effective manner within your budget.
Over the past two decades the emergence of digital media has entirely changed the media landscape and has blurred the distinctions between marketing and PR/communications. Paid for media in the form of advertising is no longer the automatic norm. Media planning determines the best combination of media to achieve campaign goals. This course looks closely at the nature of the mix between paid-for, earned and owned media.
Successful media planning involves setting clear objectives and strategies to accomplish your business objectives. Media planning involves; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation and follow-up. A media plan should reflect significant research that produces a detailed rationale for all media activities. Information that should be included in a media plan is the objective, strategy, rationale, execution and summary.

Course Objectives:

By the end of this training course, you will have learned how to:

  • Understand metrics of audience measurement and media accounting;

  • Allocate a media budget across digital and traditional media

  • Access and use media data to develop strategic media objectives

  • Apply research techniques to the understanding of audience segmentation, targeting and positioning

  • Understand stakeholders’ habits and attitudes towards media

  • Place stories that earn free editorial space

Who Should Attend:

This training course is for anyone who desires to expand their expertise in government communications best practices, policies and procedures. Delegates do not require any previous political experience to benefit from this training Course.

 

Call / WhatsApp us for further information and registration of this program.

Mr Hussein (Arabic): +6011 60936445 (Arabic)

Mr Sunny (English): +60 12 6243921

Email: marketing@tsy.my

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