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Principles & Strategies of Public Relations -

A Risk Management Perspective

Date:        23th April - 11th May 2018

Venue:     Hong Kong, P.R.C



  • Setting the Risk Management Objectives  

  • Impact of Media & The Law

  • Government Relations & Community Relations

  • Integrated Marketing Communication

  • Advanced Crisis Management


All great achievements begin with an idea. In the life of a successful organization, everyone involved must be clear about the organization's mission, which is the central idea of the organization. If the mission is clear, one can set measurable goals and establish a strategy for achieving results, lobbying and volunteering development for the organization, as well as in advancing the work of the organization. It's the public relations officer's or PR chair's job to to remind the organization of its loftier mission, to congratulate achievement in all its publications such as newsletters, with media publicity and with events that engage the imagination of members and the general public.


At the end of the programme, participants will have a more profound understanding and knowledge of the following areas: -

  • Recognise the importance of encouraging your organisation to be outward-facing.

  • Review your current public relations performance, and audit your communications.

  • Develop a public relations strategy.

  • Use your current communications more effectively, and identify new opportunities.

Who Should Attend:

Anyone who has responsibility for organisation communication. And for those who working as a press officer, or be managing a specific campaign, or have oversight of the organisation's communications. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

Course Methodology:

  • Highly Interactive, with a bilateral approach to the subject matter allowing participants to share incidences at respective work locations.

  • Short Video Presentation, Mind Mapping and Recap Sessions

  • Practical Session – allowing participants to have a hands on participation in the application of

  • Planning, implementation, execution and compliance inspections strategies and work in synergy with other participants

Download our full brochure and register by clicking the tab below.

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